With about three decades of experience behind him, Yang Chye is an acclaimed and prominent veteran in the financial advisory field and the author of the national bestseller Simply Invest. He founded GYC Financial Advisory in 2003. Today, GYC leads Singapore’s financial advisory business in both its services and track record. Yang Chye is widely acknowledged to be one of Singapore’s pioneers in Comprehensive Financial Planning. He developed many financial management models that financial advisers regularly use today. His personal clients include high net worth individuals, multinational corporations, banks, securities firms and public-listed companies in the Asia Pacific region.